The pop-up business has already become widespread across the world, adding billions of dollars to many state economies. The most visible ones are pop-up restaurants and pop-up shops. Even pop-up museums are being installed in various locations.
In past years, pop-up hotels have also become a popular choice among travelers. Hoteliers are investing in mobile, collapsible accommodations set up in strategic places. And customers, particularly the millennials, are enjoying these for various reasons:
According to a recent study, a little more than 70 percent of millennials, the largest generation now in U.S., would rather spend money on experiences, instead of material things. Similarly, research by American Express showed that the same percentage of the population prefers having a personalized travel experience.
And it is not just millennials who look for customized experiences. Airbnb reports the over-50 sector are also craving the same when traveling.
Hotels in unique or forbidden spaces
There are some places that forbid the construction of permanent hotels; an example are the ranch lands in Colorado and festival locations. By putting up temporary pop-up hotels that are made of tents, shipping containers, or other materials, travelers can be provided accommodation in their location of choice.
John Jefferis, an acclaimed hotelier with 40 years of experience, is known and admired for being strongly involved in the various aspects of his business – from conceptualization to logistics. See more articles about the industry by subscribing to this blog.